Of course you only get referrals, your business site sucks

Until very recently I got most of my clients via referrals as email forwards that were very warm.

I had been talked up by the other contractor/company as the absolute best fit for the client.

Rarely did I have any contacts through my website forms.

But that changed this summer.

My ‘business’ site was my personal

For all the time I’ve been running my business and telling clients how to run successful business sites, I had been using my personal site as my business site.

Sure this is a great blog on how to run a business, but it’s not a great site to entice clients to hire me to build their site.

That all changed when I launched SFNdesign.ca which has always been my company and has never had a site.

I put some work in over a few weekends on the content and purchased, then tweaked a theme and the leads have started to really come in strong.

Yup that’s what I said, I spent about 15 hours on the site to really try and make it awesome and I more than doubled my good client contacts. Clients went from emailing me asking for a quote to talking about cycling and how they’d fit in to my services well.

They stopped talking about me being a code pusher and started talking about partnerships with me.

So why do you only get referrals?

Of course you don’t get much traffic from your site, it’s freaking terrible just like mine was until very recently. You don’t write about anything that your potential clients are interested in.

Why on earth would anyone come to you?

All your work is referrals, because one look at your site and anyone else runs away screaming. They need to be warm awesome leads that have had your services talked up lots to even consider you for their work.

So put some time in to your site. Purchase a theme from a great theme shop like Array or CR3ATIV or The Theme Foundry make some tweaks to it.

Write some content that clients will actually read, introduce yourself and your services. Explain your process to them.

Put some actual time in to your business site so it’s more than a mess of “something I’ll get to…eventually” so that new clients that find your site will see if they're a good fit and work with you.

photo credit: nanagyei cc