As you grow your business, consider that there are two main ‘types’ of organizations that are common:
Which one do you want?
Which one do you think has the highest chance of really changing your industry?
Which one will challenge the status quo and yield new ideas?
A diverse organization is the one that will challenge the status quo. It’s only through diversity of opinion and experience that we can be challenged and have our ideas refined by those with different experiences.
When I talk to business owners who push their ‘culture', 99% of the time what they are really saying is that they want to hire people like them. Of course, that’s not what they say because if they said that they’d realize how dumb it sounds.
But that’s really what they mean.
Of course you don't want to hire people just because they're different. You don't want to hire 'different' people who will cause disruption inside your business. You want people who will thrive working in the manner you work (remote, in an office…), and who communicate well in your company's chosen communication medium.
When you search for people to add to your company, don't limit your search to someone who’s the same as you.
Well, unless you want to build that homogeneous organization where everyone has the same ideas.