Yesterday I talked about making a quick buck and how it’s not the way to be a good long-term business owner.
Unfortunately, many businesses allow deceptive practices to creep into their interactions with clients. For example, what may start as a monthly support package for clients may turn into a minimal amount of service charged at hugely inflated rates — with no mention to your clients about competing services like WP Site Care.
The best way to test any new business practices as you develop them is to ask yourself:
How would I feel if a company treated me this way?
Be honest with yourself. Think about it: Ninety-nine percent of us wouldn’t want our business equated with an airline because so much about the flying experience is terrible.
Nor would we ever want to be accused of having service contracts and lock-in policies like cell phone companies (and to my mainly US readers, know that it’s worse in Canada).
So ask yourself that question when you develop any new business practice. Ask your spouse/partner. Ask your mastermind group.
Run an awesome business that values your clients.