Measuring time is literally the easiest way to assess someone’s dedication and productivity, but it’s also very unreliable. – Rest
Your clients don’t care if you put in 8 hours. They want value out of you. They want the value you provide.
Selling them hours is a lame way of making pricing easier. It saves you from the hard work of talking to your prospect to figure out the value to them in the work.
But hey, most people do it so it must be good…right?
Nope, it’s terrible, and who wants to be average anyway?
Have an awesome day
PS: This is a sample from my email list. If you want a dose of how to run a business better 5 days a week subscribe. Like some say, it’s a weekday dose of an ass kicking so you can do what you know you should be in your business.
photo credit: fallentomato cc