Measuring time is literally the easiest way to assess someone’s dedication and productivity, but it’s also very unreliable. – Rest

Your clients don’t care if you put in 8 hours. They want value out of you. They want the value you provide.

Selling them hours is a lame way of making pricing easier. It saves you from the hard work of talking to your prospect to figure out the value to them in the work.

But hey, most people do it so it must be good…right?

Nope, it’s terrible, and who wants to be average anyway?

Have an awesome day


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