Welcome to the all new shiny Freelance Saturday newsletter. This is going to be a collection of 3 - 5 things to read or listen to that can help you run a better business on Monday.
Expect an issue every Saturday. To make sure you don’t miss an issue and get lots of extra goodies, make sure you subscribe.
Many people, myself included, focus on original content. This podcast with Brian Clark and Sam Parr has me rethinking curation. In fact, it’s the reason I’m writing this email to you on a Saturday. Maybe you should be looking at curation more than original content as well.
The TLDR is that email is way better than social for conversions. One way to become a trusted voice is to curate the news out there instead of trying to create something original all the time.
If you’re a trusted voice, then you have a market.
I’ve got over 10 years of blogging in and around 1500 posts. Most of those have been in the last 5 years. I never left blogging. It’s still so content rich for search and bringing in clients.
While this is focused on writers, everything talked about is perfectly applicable for developers and designers as well. I spend less time on social media and more time reading other’s blogs and sharing the worthwhile content.
Heck, I even wrote a whole series called you should be blogging. Are you blogging to bring in clients? If not, why not. Use it with your email list to get work.
The top post on my site for 2 years now has been this one on how to support your entrepreneurial spouse. I was thinking about it as a ran and the podcast above came on. If you’ve ever wondered about the interactions between an entrepreneur and their life partner then this is a great podcast to listen to.
Yes the book is now high on my to read list.
One of the things you all really wanted to hear about was specializing. This podcast from Jason Resnick and Sara Dunn was awesome. Sara is right in the trenches and no her niche didn’t just happen as clients selected her.
John is talking to manufacturing companies here, but the same applies to you. What compelling content for your prospects are you creating?