Dark PR walks readers through all the “framing” companies do to minimize their responsibility so that they can keep doing the terrible shit they are doing. From car companies showing us all their “magic” features that will save lives, to blaming some random person walking on the street for not being visible enough (victim blaming) and giving them some part of the blame in their own death instead of putting it squarely on the car centric culture we have in North America, Grant Ennis walks us through many ways that media is framed so that we can see through the bullshit.

I’m going to add all the frames that Ennis gives us to my list of mental models I use to filter the content I take in.

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