Category: Business
Really email marketing?
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You deal with it every day and it’s an awesome sales tool. You probably don’t even realize how awesome it is. And being a heavily technical person (which I know most of my readers are) you may not even really enjoy the flood of it you get each day. Yeah, I’m talking email. email as
Act like the expert you are
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Stop right now and ask yourself a question: Why on earth do your clients hire you instead of the next person? Really, why do they hire you? Have you specialized? I wrote about how important specialization is in my series on Becoming a 6 Figure Freelancer. You need to do it to really run a
Client Concerns with Weekly Pricing
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After my recent post about Projects that don’t launch I had one of my awesome, current, clients reach out to me with a comment, which I’ll summarize below. As a client I get way less worried about scope/project creep leading to malaise than I do about coding creep leading to budget panic. My ideal would
Projects That Don’t Launch
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A few weeks ago, I wrote about shipping. Actually delivering finished work to clients is 1000000% more important than using the latest cool thing if you want to have a solid business and good referrals. Long projects zap morale. The longer it takes to develop, the less likely it is to launch. – Rework That ‘awesome’
Who are my ideal clients and how do I filter them?
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I’m reading Book Yourself Solid again. Chapter 1 starts by getting you to define your ideal clients and your dud clients. Today I’m going to share most of my written work out of chapter one. For obvious reasons I’m going to skip actually naming clients. What type of clients don’t I want? I’m not interested
Is your work just good enough to not get fired?
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Are you struggling to find clients day-to-day? Getting people that do one off-site build and then you never hear from them again? How well are you actually doing your job? Most employees do their job to a level that will just allow them to keep it. – Don’t Let Your Business Run You The bike
Double Your Freelancing Rate 2 is out
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I don’t often post twice in a day but Double Your Freelancing Rate 2 is out. The first version was where I started when I wanted to charge more. Brennan is awesome and today it’s 20% off all packages. If you want the video interview with me then you’ll need to get one of the
Avoid 2 seconds of discomfort and waste hundreds of dollars
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Talking about money is hard in every facet of life. When it comes to talking about money, personally, we often equate how much we have in savings or how much debt we have with our own self-worth. Money has nothing to do with our worth, though society leads us to believe otherwise. When it comes
If it’s all important nothing is important
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When I worked in-house last, there was a problem. It’s not something big and shady behind the scenes, like embezzling. No one was stealing as far as I know. The problem was that the leadership said things were important, then never followed that important up with resources. Sure I had a 1 year old iMac
Forget about the trenches and ruin your team
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One of the things I look forward to as I hire people and start building a bit of a team is not being in the trenches daily. A good business owner should be stepping back to work on the business. That’s how you’re going to keep all those peope employed. There is some danger in
