Clients don’t actually want your hourly rate
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Hey I’ve got this site to build and I’m trying to figure out what it’s going to cost. What’s your hourly rate? – Every Client Ever Yup, we’ve all received that email, or one like it. You may have received one just this week, and if you’re like ‘the old me’ then you sighed loudly…
My list of books I think you should all read
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It’s no secret I read a lot. If you didn’t know that then you’ve clearly missed my monthly book lists. Now, I’m lucky in that my wife and I both love to read, so I’m able to put in 1 – 2 hours a day of reading after the kids go to bed, and that’s…
Marketing isn’t sleazy
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Don’t expect to get good clients doing the work you want to do if you’re not spending time telling people what you do.
You Want Those Customer Complaints
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Yeah that’s right, you want to have some of your customers complain. Otherwise, how on Earth are you going to figure out what you’re doing wrong? If all you hear is how awesome you are then you’re never going to get better. You should never feel you’re at your best — always consider that there’s…
Does ‘culture’ really mean ‘just like me’?
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As you grow your business, consider that there are two main ‘types’ of organizations that are common: The homogeneous organization, where everyone has the same experience. The diverse organization, where…well, everyone has different life views and experiences. Which one do you want? Which one do you think has the highest chance of really changing your…
Just Ask That Question
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In a book I read years ago, the title of which is now lost to time, one of the key takeaways went something like this: If you have a question, it’s likely that other people in the room have the same question but they have been there too long to ask it without feeling like…
Marketing isn’t slimy, it’s crucial
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I know that most of us feel marketing is slimy. It feels as if we regularly go around telling everyone how awesome we are. Over time we may begin to feel like our heads will barely fit in any room we enter. Let me ask you a question, though: If you don’t tell anyone what…
Nothing will be gained by fighting
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Sure you could argue about being called names by your client, but is it actually going to change their mind? Are you ever going to see them again? Don’t waste your time fighting with them, just be polite and move on.
Don’t take your laptop
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We’ve all done it — headed off to a conference, with laptop in tow for taking notes and recording the wealth of information we gain from the conference. Yet we end up doing work, or Twitter or…simply not taking notes and learning like we had planned. Even if you’re better than me (which I’m pretty…
This is your last task in a meeting
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While I really dislike meetings in general, they are necessary on occasion. Sometimes, the most productive — and efficient — way to figure a project out can be to get everyone in the room for a bit and hash out details rather than sending 1 million emails for weeks. But have you ever left a…
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