Really email marketing?
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You deal with it every day and it’s an awesome sales tool. You probably don’t even realize how awesome it is. And being a heavily technical person (which I know most of my readers are) you may not even really enjoy the flood of it you get each day. Yeah, I’m talking email. email as
May Reading
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I only got through 3 books this month instead of my usual 4 and none of them were business related. Sometimes a mental break is just what you need. 1. Smart Money Smart Kids This is the latest book by Dave Ramsey and I’m a big fan. Getting smart with money got my family to
Act like the expert you are
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Stop right now and ask yourself a question: Why on earth do your clients hire you instead of the next person? Really, why do they hire you? Have you specialized? I wrote about how important specialization is in my series on Becoming a 6 Figure Freelancer. You need to do it to really run a
The Podcasts I Think You MUST Listen To
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For a while now, I’ve been finding that the highest value content I consume most weeks is from podcasts or whichever book I’m currently reading. After mentioning that a few times in Hipchat and on Twitter my friend Jared asked me what my favorite podcasts were. Sure, blogs can be great (heck I write one)
Client Concerns with Weekly Pricing
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After my recent post about Projects that don’t launch I had one of my awesome, current, clients reach out to me with a comment, which I’ll summarize below. As a client I get way less worried about scope/project creep leading to malaise than I do about coding creep leading to budget panic. My ideal would
Projects That Don’t Launch
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A few weeks ago, I wrote about shipping. Actually delivering finished work to clients is 1000000% more important than using the latest cool thing if you want to have a solid business and good referrals. Long projects zap morale. The longer it takes to develop, the less likely it is to launch. – Rework That ‘awesome’
Who are my ideal clients and how do I filter them?
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I’m reading Book Yourself Solid again. Chapter 1 starts by getting you to define your ideal clients and your dud clients. Today I’m going to share most of my written work out of chapter one. For obvious reasons I’m going to skip actually naming clients. What type of clients don’t I want? I’m not interested
Being Useful is Better than Being Cool
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What’s the one thing that you must do to have a viable business? It’s not market. It’s not sell. It’s not even the ability to invoice or be paid. Sure they’re all crucial parts, but if you have all of them dialed in you can still totally kill your business by missing one thing. Minimal
Is your work just good enough to not get fired?
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Are you struggling to find clients day-to-day? Getting people that do one off-site build and then you never hear from them again? How well are you actually doing your job? Most employees do their job to a level that will just allow them to keep it. – Don’t Let Your Business Run You The bike
April 2014 Reading List
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1. Darth Plagueis This was actually finished March 31, but I already had the March post written, so I let it bump over to April. Darth Plagueis takes places starting a while before Star Wars Episode I and finishes as Palpatine is elected Supreme Chancellor of the senate. We get to see Palpatine’s master and
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