Category: Business
No Freelance Work? It’s a Marketing Problem
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Despite hearing over and over from so many sources that there is a WordPress gold rush out there, I regularly hear from freelancers who are struggling to find work. They’re competent in that they can build a theme and do work that’s standards compliant. They are nice people with decent communication skills. Their projects accomplish…
Warm Leads and Steady Referrals
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Hands down, my best source of great clients is referrals. These include referrals from other freelancers that don’t quite do what the client needs, or from clients that I’ve worked with directly, who were happy with the work and loved me. Today we’re going to talk about how to stay top-of-mind with people who already…
Be a great freelancer and get continual work
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I’ve got a special trick to share with you. It’s the secret formula for being a great freelancer who gets continual freelance work. It’s the trick that will help you not only get clients coming back, but assures they will refer their friends to you as well. It’s total magic and very few freelancers do…
Writing Awesome Cold Emails
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I said yesterday that when I started out I didn’t end the day until I sent out at least 10 contacts for new work. While I did a good job with my habit, the fact is, I did a bad job writing emails someone would actually read. I also had a terrible site, so even…
Getting Your First Freelance Clients
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The hardest phase for a freelancer is when you’re just starting out and trying to get work. You may not have a reputation yet and even if you’ve been in the industry for a while, no one may know that you’re looking for work. So how on earth do you get those first clients? Leverage…
Prospect Red Flags
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Something we all want is clients/work. We need client work to pay the bills. How to get more clients is one of the questions I get over and over from freelancers at all stages of the game. When you’re starting out, your challenge is finding those initial clients and once you’ve been at the freelance…
My 6 Requirements to Subcontract
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At least once a week I get a lead that turns out to be a project manager assembling a team of subcontractors for a project they’re bidding, or have been hired to do. My lead has the client and needs people with specific expertise and they have heard that I’m the guy to talk to…
How I Structure my Estimates
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When I was on the WP Elevation podcast in late February, host Troy asked about how I structure estimates, and I said that they are basically a long-form sales page. What on earth does that mean though? Today I’m going to share my basic estimate structure with you. Before you write One of the most…
5 Truths You Should Tell Your Clients
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I know that most of you want to tell clients that everything is all daisies and roses, and every client who’s ever worked with you gushes about how beautiful the interactions with you were. Unfortunately that’s a total lie It’s a lie for me too. I totally screwed up 2 projects at the end of…
Put Structure Around Your Team Interactions
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I’ve written before about how I structure my weeks and given you tips for a productive day. My friend Chris grounded that by talking about how high performance is a choice. If you’ve read my other posts, you know the first thing I put on my calendar is vacation. That’s all great since I work…
