Category: Links of Interest
We Evaluate based on the Investment
by
We will invest in learning, in our tools, and in the tools of those we employ. We will weigh investments based on the returns we will get, not just on the dollar value they cost.
On working overtime and freelance
by
Most of the time the reason you’re pulling and all-nighter is that you didn’t plan well in the first place. You said YES when you should have said NO to the project.
We will market to our customers
by
We will market for our clients and give away our secrets even if your competition uses them. A rising tide raises all boats.
What do we think about serving our clients?
by
We will server our customers even if that means we send them to another service provider. We want them to be first served best and only secondarily served by us. Sometimes the best thing we can do is tell a prospect that their project is a not profitable bad idea.
We will find and work with our ideal clients
by
We will make a profile of our ideal clients and measure prospects against that profile. We will work with only our ideal clients because that’s how we will have successful projects.
We price based on value not hours
by
We will not price hourly, that’s just a way for someone to outsource and employee. We will dive in and find out the value we provide and charge based on how much value there is. For more on pricing check out Art of Value and my Pricing Series.
We scope and we charge for scoping
by
This is the second episode of the Smart Business Show and today we’re talking about scoping client projects. We will scope projects because just fixing things without diagnosis is malpractice and we won’t be guilty of malpractice. Further, we will charge for scoping because it is a valuable asset to your business. To get more
You run a business and that means having hard conversations
by
Today marks the first show where we have a podcast available as well. It’s going to take a day or two to show up in iTunes but I’ll put the link in here when it’s ready. We’re talking about the fact that you run a business and that means having hard conversations with clients about
The point to your process is to weed out the clients you don’t want
by
Even if the client is annoyed by your question or your pricing the whole point to your client on-boarding process is to weed out the clients you simply don’t want to work with. Remember that even if they’re rude. Links Components of your Initial Client Email
Dealing with Negative Feedback
by
When faced with negative feedback from a client or a friend how do you deal with it? Do you get defensive or do you dig in and see where the truth is? Do you create a plan to get better?