Which social media channels should you use to market your business?
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While we don’t see a new social media channel weekly anymore, we do see new options pop up a number of times a year. Should you rush to use them as they come out? Should you wait? How long should you wait to join the latest greatest all singing all dancing social channel?
Reconciling the isolation of Deep Work and social support in The Happiness Advantage
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I’ve recently read two awesome books that can help with your happiness and success. First was The Happiness Advantage (read my review) and second was Deep Work (read my review). In summary, The Happiness Advantage showed us that happiness comes first and then success follows. Deep Work showed us that it’s only inside large swaths…
How and where do you market to your niche?
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Last week we talked about finding your niche and how by picking a niche you are able to focus your marketing efforts only on those people who are truly interested in your services. Proper marketing can answer the top questions of the prospects in your niche and you won’t be waffling all around trying to…
Who do you write for in your marketing material?
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You know you should be putting out content regularly to get in front of your clients but what about writing for your colleagues? Is it worth it? What’s the biggest trap people fall in to when they generate content for their sites or for guest posts? Watch today to find out.
Is your business different? Learn to escape competition with the book Different by Youngme Moon
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Everywhere we look there are brands. I sit in Starbucks drinking something fancy and cold, typing on my Apple laptop in some reasonably crazy Top & Derby socks and my choices at some level were all designed to say something about what I value. In theory I value a decently made drink, a nice laptop…
Want to build marketing that works while you sleep? Find a niche.
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I know you want clients. You want lots of clients of decent quality so that you can be picky and choose the ones that fit your ideal client profile. If you want this it all starts with a niche. Do less to do more Contrary to the thoughts of most consultants and business owners the…
Being okay with boredom increases productivity
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It’s clearly a great use of your time to read a bit via your phone while you’re standing in line right? I mean otherwise you’re just standing there not being productive. I’m sorry to say that you shouldn’t just be pulling that phone out every minute. You should be bored in line sometimes.
Tribes by Seth Godin: Which Tribe Do You Lead?
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Seth Godin is the renowned author of books like Purple Cow and Linchpin and a myriad of other familiar books around marketing and being awesome at your work. Tribes is his book about what it takes to get leverage with your idea. That leverage comes from leading a Tribe and the leverage that leadership brings.…
The 10 Productivity and Business Books You Should Read
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There is a plethora of productivity books out there to read. So many that you could make reading them a full-time job, and even getting through a few a week you’d be further behind at the end of the year than when you started. Today I want to talk about the ones that I think…
How I achieve paper 0
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Despite our best efforts we still have to deal with paper. You still get receipts you can write off while your out. You still need to write things down sometimes. You need a way to track all those pieces of paper. Today I’m talking about how I deal with the paper that comes in to…
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