12 books you need to read if you want to run an awesome business
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The cheapest form of education is reading. For just a few dollars and a few hours, you can get access to the thoughts of leaders in our world on any subject that interests you. The single book I think everyone must read is How to Read a Book. Reading is so much more than just…
If you want big results in business you need this!
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Last show we talked about putting in mediocre results and expecting exponential results. Today lets look at what it takes to actually put in the effort required to get those big results you want. Resources Contactually 17Hats My project success page Productivityist Writing Proposals that Win Work
You need to talk about money more often
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How often do you talk with friends about money? I don’t mean dreaming about earning $1 million and what you’d do with it. I don’t mean winning the lottery either. Everyone has those discussions, because they’re opportunities to dream, and dreaming with friends is a great pastime. But those dreamy discussions about money rarely include…
The 4-Point Guide to a Great Mastermind Group
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It’s been five years since I first joined a mastermind group and in that time I’ve been part of three mastermind groups. In two of those, I was the member who organized them, and the third I run to help people run better businesses. In each of the masterminds I’ve been involved in I’ve formed…
Does the effort you’re putting in match the results you’re getting?
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Most people want big results with the projects they work on. They want to be sought after in their industry with a long line of prospects waiting to become clients. The question is, what are they doing to make that happen?
Want more referrals than you know what to do with? Read Unstoppable Referrals by Steve Gordon
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When you ask almost any business owner where most of their business comes from you’ll hear ‘referrals’. The thing that’s sad is that when you ask them how they get referrals they usually say something that sounds good but isn’t truly actionable. It’s airy-fairy nonsense when you think about it, though it sounded good at…
If you want clients don’t just wing it, have a marketing plan
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All month we’ve talked about marketing and how to use your content to bring in leads regularly so you can have a business that pays your bills. Most of that was overall strategy though, not the tactics of really getting the marketing done regularly. Today we’re going to talk about a plan you can put…
Every interaction is marketing
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What you write or podcast is not the only type of marketing you do. Every interaction you have with your prospects is marketing. From your initial email to your contract, it all speaks of what it’s going to be like working with you.
Is your marketing effective? Audit it with The Brain Audit by Sean D’Souza
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The Brain Audit begins by offering you a great vacation, but in a language you can’t understand. Presented with this situation in real life, would you accept the offer? Stop and think for a second. Someone you only maybe sort of know comes up to you, says something in a foreign language and then quite…
How to market when you’re not a writer or blogger
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Writing is a muscle. When I started writing — over 1,000 posts ago, on this site alone — I had a poorly developed writing muscle. But by continuing to write and pitch my content to others I got better, and continue to get better. As you read this I’ve published in excess of 70,000 words…
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