On the Lie of Adtech
Adtech Sucks: Bunch of great quotes here on Adtech and the push to inflate your resume with “budgets” instead of the cost of conversions. I think a key motivation for many workers is their resume. Nowhere is this truer than in marketing. So ask yourself, what campaigns look good on a front-line campaign manager’s resume?…
Target Lot’s of Fish
From Justin Jackson: Many of the problems entrepreneurs face are related to targeting a niche where there aren’t a lot of fish, or the fish aren’t biting. Does that sound like the niche you’re targeting? Also, as Justin says later, you need to find something that these “lots of fish” actually want. If it’s a…
Working a Networking Event
As much as I do like going out to meet ups and local events, I’m terrible at networking for my business. I suppose I should follow tips like this but it just doesn’t feel like me. By nature I’m not pushy, I figure that my work and clients will speak for themselves. I do good…
Getting Your Freelance Business to Succeed
When looking at becoming a Freelancer (yes I dislike that term but it’s understood) you need to make sure that you have a marketable skill. Design, development, photography, writing, all translate easy to a marketable skill. Even if you have that skill there is something way more important to have or you’re not going to…
Getting Customers for a New Product
I’ve mentioned before that I have a product in the works so I’m obviously interested in how to get customers for it. While there are a number of good tips in the article a few seem off base, or at least shady. Build a network of landing pages that target various other long tail keywords…
Cars with no Tires Eh?
The Setup You don’t make sure you new car comes with the tires because it would be absurd to sign the paperwork and come outside to your new car up on blocks. It’s a general expectation that cars come with tires. Why then do we put clients in that situation with websites? Take a new…
Contribute to the Link Economy?
You are reading a blog post (profound I know) and staple of blog posts is to cite other sources via links. Like when I wrote “You Might Need a Redesign if…”. In that post I linked to Niki Brown’s Ugly Website competition. So why did I do that? Well ultimately Niki had content that was…
Careful About Cheapening Your Work
The Annoyance I have been on Twitter for a while (Follow Me) and recently I have been noticing a trend with designer’s tweeting and offering their services for ‘rock bottom prices.’ Many days I see someone offer a deal to the next 5 people that tweet them. The ‘best’ I saw was logo’s for $97…
Google Conversion Optimizer
I attended a webinar on Google Conversion Optimizerrecently and had to write a summary for work that I thought I would share with everyone. I don’t profess to be an expert (that’s why I went) so if there are things I am missing let me know. What is the Conversion Optimizer? At it’s core the…
