Category: Business
Your services are a commodity because you don’t specialize
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Yes WordPress can be a commodity service, but that’s your fault. You’ve never taken the time to stake out some territory and specialize. You flit from one thing to the next just like a humming bird. If you want to charge more and get some more respect, specialize.
The rule of thumb I run my business by
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I wrote yesterday about your screw up not being your client’s fault. I told you about my screw up and what I did to make it better for the client. But I didn’t tell you my guiding principle to running my business did I? How do I think you should treat clients at every interaction?…
Your screw up isn’t your client’s fault
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It’s Thanksgiving Day in Canada and I screwed up. Last week sometime I emailed a client about a project that had some extra technical issues. They had a bunch of plugins that were simply broken. There were errors that prevented me from working. They had a whole day of downtime with their host last week,…
Don’t say it’s easy, you have no idea yet if it is easy
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It’s so easy when your on the phone with a client or in a meeting to tell them that a certain feature is ‘easy’ or as the tweet below says “straight forward”. https://twitter.com/edwinbrady/status/521592849784385536 Edwin has it right, saying something is easy is often a way of saying I really haven’t thought about it yet. Limit…
You are Gandalf, Start acting like it
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What you do is freaking magic, and magic has value. Don’t short change yourself just because you do it every day.
Vetting clients with your first email
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We all get a lot of email don’t we, it’s hard to keep up with. It’s hard to keep up with the new client requests if you’re doing your marketing right unless you take some steps to automate it. I have most of the emails I send to clients automated in templates because it lets…
Key Step 4 in Value Based Pricing
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Today we’ll talk about the 4th key step in effective value based pricing, that’s being bold. If you want to dive in to the other 3 steps then get on my mailing list to get early access to my upcoming course on the 3 Keys to running a happy profitable business in 2015.
When I DO take that client call
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Last week I wrote a post about how I don’t take cold calls from clients. In the comments, Carla said that she just doesn’t interact with clients on the phone much at all. I hear that since getting on the phone requires a schedule which doesn’t always interact well with real life. I often means…
Where do you start when you run a business
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When you’re starting to run a business there is so much to learn. You’re no longer just designing or building, you’re a business owner that needs to manage projects and onboard clients and figure out a marketing plan. You’ve probably also got a few product ideas around that could generate recurring income for you and…
Don’t take that phone call with the client
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Do you answer your phone? Do you spend an hour on the phone with a random caller? I don’t because I have a client onboarding process and I don’t like wasting time. Just today Today I got an email that went something like this. I’m looking for someone to setup an eCommerce site on WordPress…
