Category: Links of Interest
We will market to our customers
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We will market for our clients and give away our secrets even if your competition uses them. A rising tide raises all boats.
What do we think about serving our clients?
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We will server our customers even if that means we send them to another service provider. We want them to be first served best and only secondarily served by us. Sometimes the best thing we can do is tell a prospect that their project is a not profitable bad idea.
We will find and work with our ideal clients
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We will make a profile of our ideal clients and measure prospects against that profile. We will work with only our ideal clients because that’s how we will have successful projects.
We price based on value not hours
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We will not price hourly, that’s just a way for someone to outsource and employee. We will dive in and find out the value we provide and charge based on how much value there is. For more on pricing check out Art of Value and my Pricing Series.
We scope and we charge for scoping
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This is the second episode of the Smart Business Show and today we’re talking about scoping client projects. We will scope projects because just fixing things without diagnosis is malpractice and we won’t be guilty of malpractice. Further, we will charge for scoping because it is a valuable asset to your business. To get more…
You run a business and that means having hard conversations
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Today marks the first show where we have a podcast available as well. It’s going to take a day or two to show up in iTunes but I’ll put the link in here when it’s ready. We’re talking about the fact that you run a business and that means having hard conversations with clients about…
The point to your process is to weed out the clients you don’t want
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Even if the client is annoyed by your question or your pricing the whole point to your client on-boarding process is to weed out the clients you simply don’t want to work with. Remember that even if they’re rude. Links Components of your Initial Client Email
Dealing with Negative Feedback
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When faced with negative feedback from a client or a friend how do you deal with it? Do you get defensive or do you dig in and see where the truth is? Do you create a plan to get better?
Why aren’t you excited to get back to work?
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The Price is Right Stop Whining
Getting Clients and being undercut on price
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You need to specialize and become a thought leader. That’s going to help you get clients and take away the price competition because you’re an expert. Links Book Yourself Solid