Category: Links of Interest
It’s time to stop being bland, to stop sucking
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Your bland. Heck I’ve been bland. I’ve been watering down my content even when I’ve said that I won’t water it down anymore. Today I’m going to talk about how you stop watering down your content and why you should wear yourself out there where your customers can see it.
@pjrvs on the cost of opportunities
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Whether taking the opportunity is beneficial or not, there’s always a price. It’s our job to decide whether or not the price is worth it. How will it benefit us, our business, or brand, or long-term relationship with our customers or clients? – The true cost of an amazing opportunity This is why no is…
Some thoughts on figuring out your 5 differentiators
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Some questions about your business: What is your favourite thing to do and sell? What part of your work gets you jumping out of bed with energy? What thing in your industry do you hate? What do you hate about how you currently work? What is the most profitable thing you do and sell? Who…
@rezzz and @chrismarr101 on the future of sales and marketing
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Chris Marr and Jason Resnick talk about the future of sales and marketing. This is great podcast about how you can leverage your content to reach your audience. I’ll be looking harder at how I use the titles in my blog posts in the future. One extra tip is to use Quora to see the…
Scheduling Thinking Time
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From one of my favourite sites, Farnam Street: Your First Thought is Rarely Your Best Thought Most people schedule themselves like lawyers. They work in five- to eight-minute increments, scheduled back to back. The best part of their day is when they manage to sneak away for a quick coffee with a friend before heading…
Facebook Not all it’s Cracked Up to be for Business
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Part of our philosophy at the C4AA is to meet people where they are, and, undeniably, hundreds of millions of people (and some bots) are on Facebook. However, looking at the statistics provided by Facebook, we’ve come to realize that the connection we were after isn’t actually made. That’s why we’ve decided to stop putting…
@shawnblanc on 8 week work cycles
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This is a great post on working in 8 week cycles. I’ve tried working a 4×10 schedule (where you do 10 hours per day, 4 days a week and then take a 3-day weekend). And while I loved the 3-day weekend, I found that I was less productive overall. Those additional 2 hours per day…
Where do you turn when things are crappy?
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It’s been a tough week. My dog of 12 years was put down on Monday. I’ve had all manner of technology problems. My wife has been out with work a bunch and I’ve had to be there for three grieving kids. Today I’m going to talk more about mental health and how to make sure…
Facebook as crux tech by @matthewlang
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There’s a section of people that still see Facebook as the “default service of the Internet”. Facebook is probably easy to set up but other than that the only perceived benefit it has for these organisations is the numbers. They think most people are on Facebook, so they use Facebook. Good thoughts from Matthew. I…
Tough Times Happen to our Heads
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When it comes to mental health, we aren’t quite as understanding as we think we are. According to a study published by the Center of Disease Control, 57% of the general population believes that society at large is caring and sympathetic toward people with mental illness; but only 25% of people with mental health symptoms…
