Is Your Warranty Actually Worth Anything
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There is a roofing company in Chilliwack that says they have a warranty. They use lots of fluffy language to talk about how awesome their warranty is, but the truth is, they have no warranty. See every time there is any problem with your roof, they take months to come see it and there is…
Tips to find that elusive Margin in our lives
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We’ve had a winter here with rare amounts of snow in Chilliwack, BC. In an area that might see one snow day in a year, we’ve had three this week and at least three around Christmas time. That’s meant I’ve pushed people out of the roads that aren’t plowed. I’ve shoveled for neighbours that aren’t…
Its Time To Let Your Business Suffer
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Before Christmas I pre-sold Finding and Marketing to Your Niche and I had grande plans for how I’d treat my amazing pre-sale purchasers. They’d be getting regular emails from day one. They’d love me and angels would sing. There were probably unicorn tears in there somewhere as well. All of those plans went out the…
Your Site Is Pretty And Thats About It
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If you’re site says things like: Premium WordPress Consulting or A Genuinely Nice and Totally Awesome Agency or Business focesed WordPress Development You say absolutely nothing. I mean who’s ever going to say the opposite like “We’re not nice and we’re a terrible agency”? That’s right no one. Today we’re going to talk about what…
Why being naked with your clients is exactly what you want to do
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Let me begin by issuing a warning before I dive into my latest book review. Don’t just go to Amazon and search “Getting Naked”. Oh sure, you’re going to get the right book, but you’ll also get a bunch of other stuff you didn’t expect or want to see. Outside of that, I give Getting…
4 Questions to Disruption-Proof Your Business
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Hundreds of years ago aluminum was the most precious metal. If you visited a king and were really important you got the aluminum dishes. Gold or silver dishes were for those less important. All that changed when new ways to get aluminum out of the ground were invented. With a fairly quick swoop, aluminum went…
Talking sales and cold emails with Liston Witherill
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Today we talk to Liston Witherill about sales. One thing that stood out to me as a lead strategy that I’ve never really done is how to find and warm up cold leads. I’d love to hear if you try it. Links Positioning your Business with Philip Morgan Clearbit.com prospect.io Bluetick meetup.com Streak CRM Pipedrive…
It takes more than a business plan to be successful
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We’re told that one of the first steps in thinking about any new business is to write a business plan. Out of this you’ll get to see how viable (or not) the business you want to build is. Books and books are written on how to write a great business plan. I’ve even got some…
8 Irrefutable Laws of Running an Awesome Business
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In my original ideal world of freelancing I’d hang out my shingle and stellar clients would pour in. I’d have work to do all the time with no dry periods. All the clients would be willing to pay premium rates, beginning the day I started building sites. Yeah it sounds silly now, but it’s a…
4 Questions you need to ask yourself to build your business foundation
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If you want to really dig down and lay the foundation to market yourself properly you need to ask yourself some questions. What are the urgent needs of my clients? What are the 5 compelling desires my clients have? What are the biggest results I provide? What are the deep rooted benefits my client experience?…
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